Pagi 25 Agustus 2011, media di Internet heboh dengan pemberitaan bos Apple – Steve Jobs, mengundurkan diri dari posisi paling penting dan bergengsi di Apple yaitu CEO.
Berita mengejutkan ini muncul dari surat pribadi Steve Jobs yang ditujukan kepada para Board Director di Apple. Berikut kutipan surat Steve Jobs:
To the Apple Board of Directors and the Apple Community:
I have always said if there ever came a day when I could no longer meet my duties and expectations as Apple’s CEO, I would be the first to let you know. Unfortunately, that day has come.
I hereby resign as CEO of Apple. I would like to serve, if the Board sees fit, as Chairman of the Board, director and Apple employee.
As far as my successor goes, I strongly recommend that we execute our succession plan and name Tim Cook as CEO of Apple.
I believe Apple’s brightest and most innovative days are ahead of it. And I look forward to watching and contributing to its success in a new role.
I have made some of the best friends of my life at Apple, and I thank you all for the many years of being able to work alongside you.
Tim Cook, sebagai seorang yang diajukan Steve Jobs memang bukan anak kemarin sore di Apple, beliau adalah COO Apple, dialah yang sempat mengisi posisi “cadangan” saat Steve Jobs menjalani kemoterapi kanker-nya selama beberapa bulan belakangan ini.